For more than 15 years, I have translated complexity into useful, durable products by connecting strategy, systems thinking, design craft, and front end fluency to help teams deliver at scale.
Selected work
Three programs / product and systems impactI designed a new Financial Assistant capability supported by an AI interaction layer that extends the institution’s existing Design System.
I led a multidisciplinary team to rethink core communication workflows through research, product strategy, prototyping, and usability testing.
I led designers and front end developers to consolidate Teachable’s design language, establish governance, and close the gap between design and production.
What I bring
Strategy to executionMy background spans web design, front end development, product design, systems leadership, and design direction. I stay close to the work while creating the conditions for teams to do their best work.
Setting direction, aligning teams, and turning ambiguity into a clear product vision.
↗Building the foundations, governance, and operating models that help teams ship consistently.
↗Combining research, strategy, prototyping, and craft to modernize complex products.
↗Bridging design and front end thinking to close the gap between intent and production.
↗Design Systems Department
Founder / Product scaleThe external design systems department
A focused assessment that measures product organizations across six capabilities, identifies the primary scaling constraint, and turns the diagnosis into a prioritized roadmap.
Take the 7 minute assessment ↗“Fernando took a mess of a system, and within a few weeks, set us back on track. My only regret is not having brought him on sooner.”
C.J.P., Senior Product Design Director at Integral Ad ScienceMentoring designers
ADPList / Career developmentGuidance grounded in practice
I mentor designers navigating portfolio storytelling, interviews, career transitions, and the realities of working across product, design systems, and engineering.
“His ability to listen and put himself in your shoes is extremely valuable.”
S., UX/UI Designer
“Fernando has a natural talent for mentorship; his session was outstanding!”
A.G.G., Senior Experience Designer
“It’s not just about professional guidance. It’s about honesty and encouragement.”
A.E.H., Interaction Designer